Referral Program

A referral program is a defined arrangement that encourages existing customers or partners to recommend a business to other people. It may specify who qualifies, how a referral is recorded, and whether a reward is offered. A home repair business could explain a straightforward benefit for a referred customer who completes an eligible service, subject to applicable rules. The terms should be clear, and recommendations should remain genuine. A referral program is one organized form of referral marketing, which also includes informal word-of-mouth recommendations. It should not be used to buy favorable reviews or disguise incentives. Businesses should check relevant disclosure and platform requirements before introducing rewards.