Referral Marketing

Referral marketing involves encouraging existing customers, partners, or other trusted contacts to recommend a business to someone who may need its services. A handyman company may build referrals through reliable follow-up, clear communication, and a simple way for satisfied customers to share its contact details. Referral marketing can include word-of-mouth recommendations that never involve a website link. Referral traffic in analytics, by contrast, describes visits arriving through links from other websites under the platform's reporting rules. Any referral incentives should be transparent and checked against applicable laws and platform policies. It is useful to record how an inquiry was introduced without assuming that every recommendation becomes a qualified lead or sale.