Referral Incentive

A referral incentive is a benefit offered to someone for introducing a potential customer to a business. A house-cleaning service might provide a clearly explained discount after a referred customer completes an eligible booking. The rules should specify eligibility, timing, limits, and whether the benefit is available to new or existing customers. An incentive is one element of a referral program, not the entire program. Compensation or material connections can require disclosure when someone endorses the business publicly. Owners should avoid making the reward contingent on false claims or on producing positive reviews, and should check applicable platform and local rules.