SEO & Local Search

Redirect Loop

A redirect loop occurs when a browser is sent through redirects that eventually lead back to a URL already visited, preventing the intended page from loading.

A redirect loop occurs when a browser is sent through redirects that eventually lead back to a URL already visited, preventing the intended page from loading. It can happen after a site migration or when HTTP-to-HTTPS and www-to-non-www rules conflict. Visitors may see a message that a page redirected too many times. Unlike a redirect chain that eventually reaches a destination, a loop never resolves successfully. Diagnose the sequence of HTTP responses and adjust the conflicting rules instead of adding more redirects. A broken service page or quote form can mean potential customers cannot reach important information.