SEO & Local Search

Redirect Chain

A redirect chain happens when one URL sends a browser or crawler to another address that then redirects again before reaching the final destination.

A redirect chain happens when one URL sends a browser or crawler to another address that then redirects again before reaching the final destination. Such chains often accumulate after multiple website redesigns, domain changes, or page renames. For example, an old handyman repair page might redirect to a renamed service URL that now redirects to a third location. Redirects can be necessary, but avoidable hops make the route harder to maintain and can complicate troubleshooting. Review old links and, where practical, point them directly to the appropriate current page. A redirect chain differs from a single 301 redirect, which can communicate that a page has moved permanently.