Paid Social Media

Paid social media means distributing promotional content on social platforms through advertising spend rather than relying only on unpaid reach. A local cleaning company might run a geographically targeted promotion for a genuinely available service, with a link to its booking or quote page. Paid social can use different objectives, placements, and audience settings depending on the platform. It differs from organic social media, where posts reach audiences without paying for that distribution. Advertising costs do not automatically translate into qualified customers. Campaign results should be assessed against relevant actions and total costs, while claims, targeting, and tracking practices must comply with applicable policies.