Paid Partnership Disclosure

A paid partnership disclosure makes a material relationship between a content creator and a business understandable to the people viewing an endorsement. Payment is one possible connection; free services, gifts, employment, or personal relationships can also matter. A landscaper who offers complimentary work to a creator in exchange for a post should not assume a platform's partnership label always meets every disclosure requirement on its own. Disclosures should be clear, noticeable, and placed where audiences can understand them in context. This term concerns transparency about the relationship, not the mechanics of buying social advertisements. Businesses should consult current FTC guidance for applicable U.S. endorsement rules.