Content & Copywriting

Open Graph Description

An Open Graph description is metadata that can help social platforms describe a page when someone shares its link.

An Open Graph description is metadata that can help social platforms describe a page when someone shares its link. It typically works alongside an Open Graph title and image. A landscaping company's project page might use a short description explaining what was done, helping the shared link make sense outside the website. This description is not the same as an HTML meta description intended for search-related snippets, although the texts may sometimes overlap. Platforms can choose whether or how to use the supplied metadata. Check the actual link preview after publishing and keep the description accurate rather than stuffing it with repeated keywords.