Microcopy

Microcopy is the brief text attached to website interactions, such as button labels, field hints, confirmation messages, and small instructions. These few words can remove uncertainty at critical moments. A quote request form might explain whether uploading a project photo is optional or what happens after submission. Clear microcopy is different from a full service description: it helps a person complete a specific action without guessing. It should be concise, accurate, and consistent with what the website really does. Labels such as 'Send' may be functional, but 'Request an Estimate' can be more informative when that is the action being taken.