Meta Business Portfolio

A Meta business portfolio is an organizational structure for managing a business's eligible Facebook and Instagram assets, people, and permissions within Meta's business tools. It can help a service company separate ownership of accounts from the individual employee or contractor who publishes posts. This is different from Meta Business Suite, which is an interface for day-to-day management tasks. Roles and access should match actual responsibilities, and the business should retain authorized control when an agency relationship ends. Names, eligibility, and available settings may change. Review the current account structure before moving or assigning assets, because some transfers and ownership situations require special care.