Market Demand

Market demand is the extent to which people in a defined market want and are able to purchase a product or service at given conditions. For a lawn care company, demand can change with weather, season, household needs, competition, and price. Search interest may offer clues about what people are investigating, but searches are not the same as completed purchases. Local market research is the process of collecting information; market demand is one of the conditions that research may help evaluate. A credible assessment draws on more than one signal and avoids turning a keyword count into a prediction of booked jobs.