SEO & Local Search
Local Business Structured Data
Local business structured data is machine-readable information added to a webpage to describe a real business using a defined vocabulary, commonly Schema.org's LocalBusiness types.
Local business structured data is machine-readable information added to a webpage to describe a real business using a defined vocabulary, commonly Schema.org's LocalBusiness types. Relevant properties may include business name, contact details, location information, and opening hours when those details genuinely apply. A home repair business should represent its operations accurately instead of inventing a public storefront or hours it does not maintain. This is a specialized use of structured data, not a replacement for a Google Business Profile or for useful customer-facing content. Valid markup may help search engines understand a page, but eligibility and display of enhanced search features remain subject to search engine requirements and decisions.
