LinkedIn Sales Navigator

Sales Navigator is designed for sales professionals who need to identify and monitor potential customers and buying organizations. It offers lead and account search, saved lists, updates and other sales workflows beyond ordinary LinkedIn browsing. A B2B service firm might use it to research facilities managers or companies expanding into its service area before deciding whom to contact.

The product is not a substitute for a customer relationship management system or a guarantee of finding decision-makers with current buying intent. Features differ by plan: LinkedIn lists Core, Advanced and Advanced Plus capabilities separately, with some integrations and reporting reserved for particular tiers. Prices, access and feature sets should be checked before purchase rather than copied from an old comparison chart.

Responsible use involves genuine outreach and respect for the platform's policies and applicable privacy or marketing rules. Do not assume a paid subscription authorizes scraping data or sending unsolicited bulk messages. This entry describes the prospecting tool itself; it is distinct from social media publishing, job advertising and the unrelated website-accessibility term “skip navigation link.”