Link Spam

Link spam refers to links created or arranged primarily to manipulate search rankings rather than help people navigate to relevant information. Examples may include buying ranking-passing links or participating in excessive link exchanges designed to influence search results. A landscaping company does not need to chase questionable backlinks to build a credible online presence. A useful referral from a local organization or a genuine business directory listing serves a different purpose from a manufactured ranking scheme. Google's policies address link spam, and tactics that violate them can create search visibility risks. Evaluate links for relevance, legitimacy, and how they were earned.