Link Equity

Link equity is an informal SEO term for the ranking-related value that links may pass between pages. Both external links and internal links can help search engines discover and understand relationships among documents. An internal link from a cleaning company's homepage to a detailed service page can also help visitors navigate the site. The phrase does not refer to a publicly available, exact Google score that site owners can read. Link quality, context, and relevance matter more than treating every link as an identical unit. It is helpful as a planning concept, not a guarantee that adding links will improve rankings.