Lead Source

Lead source describes the channel, referral, or activity credited with bringing a particular potential customer to a business. It may be recorded in a CRM, form, phone-tracking system, or sales worksheet. A handyman company could note whether an estimate request came from a customer referral, an online advertisement, or a website inquiry. This differs from traffic source, which categorizes visits rather than individual leads. A single customer may interact with multiple channels before reaching out, so source assignments depend on the tracking and attribution rules used. Ask leads how they found the business when useful, and preserve uncertainty rather than claiming perfect attribution.