Lead Scoring

Lead scoring is a method of prioritizing potential customers using relevant signals, such as the requested service, geographic fit, timing, and likelihood of becoming a viable customer. A handyman business might treat a detailed request inside its service area differently from an unrelated inquiry far away. Scores can be simple rules rather than complicated software models. They should help a team respond consistently, not unfairly dismiss people or replace human judgment. Lead scoring differs from lead qualification: qualification establishes whether an inquiry meets important criteria, while scoring helps rank or organize multiple inquiries. Review the rules as service capacity and business priorities change.