Lead Follow-Up Cadence

A lead follow-up cadence is the planned timing and sequence of communications after someone expresses interest in a service. It might involve an initial reply to a quote request, a later clarification, and a final check-in when appropriate. For a home repair business, follow-up should acknowledge the customer's requested work rather than sending repeated generic sales messages. Cadence differs from lead response time, which measures how quickly the first response occurs. There is no universal number of messages that guarantees a booking. Respect the person's communication preferences, applicable marketing rules, and any decision to stop receiving messages.