Landing Page Report (GA4)

The Landing page report in Google Analytics 4 organizes website visits by the first page reached during a session. A landscaping company may discover that many visitors enter through a lawn maintenance article rather than its homepage. This can reveal which pages introduce people to the business and whether those visits lead to useful engagement. A landing page in this report is a measurement concept; it does not have to be a specially designed marketing landing page. Report availability and navigation can vary with the property's setup and permissions. Assess the results alongside engagement and relevant actions instead of assuming the page with the most sessions performs best.