Keyword Stuffing

Keyword stuffing is the unnatural repetition or placement of search phrases in a page to manipulate search visibility rather than help readers. A cleaning service page that repeats a city name in nearly every sentence, heading, and image description may become difficult to read without providing additional value. Keyword research is the legitimate process of understanding the words customers use; stuffing is an attempt to force those words into content. Clear service descriptions can mention the service and relevant location naturally. Google identifies keyword stuffing as a spam practice. Better writing answers real questions and uses terminology where it adds meaning, not where a presumed formula demands it.