Keyword Cannibalization

Keyword cannibalization describes a situation in which multiple pages on the same website target substantially overlapping searches without a clear distinction in purpose. For example, a lawn care business might have three nearly identical pages offering the same mowing service with only slight wording changes. That can make it harder to decide which page deserves updates, links, or a place in the site's navigation. Having two pages appear for similar terms is not automatically a problem; one may answer a different question or serve a distinct need. Review each page's intent and usefulness before combining content, changing internal links, or adjusting canonical signals.