Instagram Story Highlights

Instagram Story Highlights are collections of selected story content displayed on a profile beyond a story's usual temporary viewing period, subject to Instagram's current features and settings. A cleaning company could organize examples of completed work, service explanations, and frequently asked questions into separate Highlights. The labels and cover images should make each collection easy to understand. Unlike a project portfolio on the business's own website, a Highlight is controlled by a third-party social platform whose interface and availability can change. Stories may include customer homes, employees, or private details, so permission and privacy checks matter. Highlights are a navigation aid for existing profile visitors, not a guaranteed way to gain reach.