Instagram Insights

Instagram Insights is Instagram's built-in reporting for eligible professional accounts. It can show available information about content reach, interactions, followers, and other activity, depending on the account and current features. A cleaning business might compare whether short job demonstrations or team introductions attract more relevant engagement. These reports describe activity within Instagram, not completed sales or all visits to the company's website. Metrics, eligibility, and historical access can change, and a spike in views may have little business value if the audience is outside the service area. Use Insights to inform content decisions while checking actual inquiries separately.