Hybrid Business (Google Business Profile)

A hybrid business, in Google Business Profile terminology, both serves customers at an eligible business address and travels or delivers directly to customers. A landscaping supplier with a staffed customer-facing location that also performs on-site work may be an example, depending on how the business operates. An eligible hybrid profile can show the business address and specify a service area. It is different from a service-area-only business, which should not display an address where customers are not served. Calling a business hybrid is not a shortcut for showing a residential or virtual address. Google expects the underlying location, hours, signage, and customer interactions to meet its current rules.