HTML Email

An HTML email uses markup to format text, images, buttons, and layout within an email message. A cleaning company might send a branded appointment reminder with a clearly visible date and a confirmation link. Email applications vary in which styles they support, so a layout that looks good in one inbox may appear differently in another. Important information should remain readable when images are blocked, and accessible structure and meaningful link text matter. Many campaigns include a plain-text alternative for people or systems that prefer it. HTML email describes the message format, not whether it was requested, delivered, or opened.