Google Tag Manager

Google Tag Manager is a tag management system used to configure and deploy supported tracking or marketing tags through a container installed on a website. It can help a team manage certain analytics events without editing the site's source code for every change. A cleaning company might use it to configure measurement for a quote button, then verify whether the intended event reaches its analytics platform. Tag Manager is not an analytics reporting tool by itself; Google Analytics 4 is a separate product that can receive event data. Incorrect tag settings can double-count actions or interfere with privacy requirements. Any implementation should be tested and aligned with applicable consent and data-handling practices.