Google Search Console

Google Search Console is a free Google service that helps website owners understand how their pages appear and perform in Google Search. Its performance reports can show search queries, impressions, clicks, click-through rates, and average positions, subject to reporting limitations. Other tools within Search Console help investigate indexing and technical issues. A cleaning business might discover that a particular service page appears for relevant queries but receives few clicks, suggesting the page deserves a closer look. Search Console measures activity related to Google's search systems, not everything visitors do after arriving. That behavior is better explored with a site analytics tool.