SEO & Local Search

Google Search Algorithm Update

A Google Search algorithm update is a change to one or more systems Google uses to evaluate and organize search results.

A Google Search algorithm update is a change to one or more systems Google uses to evaluate and organize search results. Some updates are announced publicly, while others are routine and may not receive an individual announcement. Rankings and traffic can move around an update, but timing alone does not prove that the update caused a particular website's change. A home repair business seeing fewer visits should examine relevant queries, page performance, competing results, and broader demand before reacting. There is no universal fix for an update. Improving the accuracy, usefulness, and accessibility of the site is more dependable than chasing rumors about secret ranking factors.