Google Review Policies

Google review policies establish which customer contributions and business practices are allowed on Google's platforms. They prohibit forms of fake engagement, including fabricated reviews, paid or incentivized reviews, and attempts to selectively solicit only favorable feedback. A cleaning company can invite genuine customers to describe their experiences, but should not offer a discount in exchange for a positive rating. Policies also address issues such as conflicts of interest and inappropriate content. Review rules differ from a business's own preference for how reviews should sound. Because enforcement and platform rules can evolve, businesses should consult the current Google policy rather than relying on outdated advice from a marketing checklist.