Google Keyword Planner

Google Keyword Planner is a research feature within Google Ads that helps advertisers find keyword ideas, examine historical search patterns, and build traffic forecasts for paid-search campaigns. Users can start with a service phrase or related website, refine the resulting ideas, or upload keywords for search volume and forecast estimates.

For a local-service business, Planner can suggest relevant phrases to explore when planning a campaign for water-heater installation, routine maintenance, or emergency repair. Geographic targeting, seasonality, budgets, bids, and competition change the meaning of the estimates. A forecast is not a promise of traffic, bookings, or ranking.

Planner is designed primarily for advertising decisions. Its data can inform broader topic research, but it is not a direct measurement of a particular website's organic search clicks. Search Console answers a different question by reporting real search visibility and traffic for a site. Accounts and features may also require completion of Google Ads setup, including billing information.

A useful workflow groups terms by service intent, checks which jobs the company actually performs, and excludes irrelevant searches before estimating campaign costs. The largest volume is not necessarily the most profitable service inquiry.