Google Business Profile Special Hours

Google Business Profile special hours are date-specific changes to a business's usual displayed operating hours, commonly used for holidays, exceptional openings, or brief closures. Google's current guidance allows special hours for temporary schedule adjustments and closures of up to six consecutive days; for a closure lasting seven or more consecutive days or an unknown period, the business should generally use the temporary-closure setting instead. To display special hours, the profile must be configured with main business hours. A landscaping company might show that its office closes on Thanksgiving without rewriting its normal weekday schedule. Special hours are distinct from 'More hours' for services such as delivery or other separate operating periods. Check that the displayed times reflect when the business can actually respond to customers, including appointments and overnight schedules where applicable.