Google Business Profile Posts

Google Business Profile posts let eligible businesses share updates, offers, and event information through their profile on Google Search and Maps. A landscaping company might post a seasonal service announcement with a current photo and a link to more details. These posts serve a different purpose from customer reviews, which reflect customers' experiences, and from social media posts, which appear on other platforms. Content should be truthful, timely, and consistent with Google's policies. Visibility and display options vary, so posting frequently is not a guaranteed local ranking tactic. For customers, a useful post answers a timely question rather than simply repeating an advertisement.