Google Business Profile Opening Date

A Google Business Profile opening date indicates when a business began operating, or the date a not-yet-open business plans to open. In Google's current editor, only the month and year are required; an eligible future opening date can be entered up to one year ahead. Google says a verified future-opening business may become visible 90 days before its opening date, and a 'Recently opened' label can appear for 90 days after opening. The opening date is different from today's operating hours, special hours, or the opening dates of multiple locations. A cleaning or repair company should use its genuine history rather than an invented earlier date. Eligibility, display placement, and available features remain subject to Google's rules. Entering an opening date does not guarantee search rankings, business reviews, or customer enquiries.