Google Business Profile Name Guidelines

Google Business Profile name guidelines explain how a business should represent its actual, consistently used name in its profile. Adding unrelated services, city names, phone numbers, or promotional phrases solely to attract searches can violate these rules. For a cleaning company, the profile should reflect the name customers recognize through real-world branding rather than become a list of every neighborhood it serves. Google has specific exceptions and eligibility requirements, so owners should check the current documentation before making changes. Business name rules are different from category selection: categories describe what the company does, while the name identifies the business itself.