Google Business Profile Categories

Google Business Profile categories describe the type of business represented by a profile. An owner selects a primary category that best matches the core business and may add other relevant categories when appropriate. A lawn care company should choose from Google's available category options based on what it actually does, rather than selecting unrelated services just to appear in more searches. Categories are not the same as the individual services listed on a profile, and owners cannot create arbitrary new categories. Choices can influence local search relevance, but no category guarantees placement. Because Google's available options and eligibility rules can change, check the current settings before making recommendations.