Google Business Profile Appointment Link

A Google Business Profile appointment link is a link that may let eligible businesses direct customers from their Google profile to an appointment or booking destination. It can lead to a scheduling page or another supported booking option, depending on the business and available profile features. For a service business, the destination should clearly explain what can be booked and avoid unexpected steps. Appointment links are not the same as a general website link or the ability to message a business. Google controls which profile actions and link types are available, so business owners should review the current options in their profile rather than assume the feature appears for everyone.