Google Ads Quality Score

Google Ads Quality Score is a diagnostic rating shown for eligible Search campaign keywords, using a one-to-ten scale to summarize aspects of expected clickthrough rate, ad relevance, and landing-page experience. It can help an advertiser identify where an ad or destination may need improvement. A handyman business using paid search should not treat the score as a direct estimate of profit or a measure of organic SEO. Google states that Quality Score itself is not an input to the ad auction and should not be treated as a primary performance indicator. Review it alongside actual costs, inquiries, and lead quality rather than optimizing the number in isolation.