Google Ads Conversion Tracking

Google Ads conversion tracking records selected actions that happen after someone interacts with an advertisement, such as a submitted quote form or a qualifying phone call. A local handyman company might use it to compare campaigns that generate actual inquiries rather than counting ad clicks alone. Setup may involve a Google tag, imported events, or call reporting, depending on the action and account configuration. A conversion should be defined carefully: clicking a phone number does not prove that a customer booked a job. Consent requirements, duplicate events, attribution settings, and tracking gaps all affect the data. Conversion tracking informs decisions but does not establish that every measured action produced revenue.