GA4 Audience

A GA4 audience is a group of users defined by conditions in a Google Analytics property, such as certain events or behaviors. Audiences can support analysis and, where configurations and permissions allow, connections to advertising products. A cleaning company might want to study visitors who viewed a particular service page, but the resulting audience is not necessarily a list of named people. Audience membership depends on data collection, identity settings, eligibility, and privacy controls. GA4 audiences differ from a general target audience, which is a business-planning concept that may include people who have never visited the website. Avoid treating audience size as a precise count of potential customers.