Exit-Intent Popup

An exit-intent popup is a message displayed when a system predicts that a visitor may be leaving a webpage, often using pointer movement on desktop devices. A service website might offer to answer a final question or highlight an existing quote option. This is a prediction, not proof that the visitor intended to leave, and mobile behavior works differently. Popups can also interrupt reading, obscure important controls, and frustrate users with accessibility needs. The message should offer clear value and an easy way to close it. Test whether the interruption actually helps visitors rather than assuming that every additional popup improves conversions.