Event Tracking

Event tracking records defined actions or occurrences on a website, such as a button click, form submission, or file download. In GA4, data is organized around events, and some events can be marked as key events when they matter to business goals. For a landscaping company, tracking a completed estimate request can be more informative than counting every click on the page. An event must be configured and tested so it records the intended behavior without double-counting. Not every event represents a real lead or a completed sale. Businesses should also consider consent, privacy settings, and the information sent to analytics systems before collecting data.