Every Door Direct Mail (EDDM) Landing Page

Every Door Direct Mail (EDDM) lets U.S. businesses select postal carrier routes for broad neighborhood mailings. A matching landing page extends a printed postcard into a measurable digital experience. The card may show a short memorable URL or QR code; the page repeats the offer, clarifies which locations are served and offers a concise booking or enquiry action. Route selection is a USPS mail-distribution function, while the landing page is the advertiser's own website component.

A useful page stays close to the promise on the card. If a neighborhood homeowner receives a seasonal maintenance offer, the destination should show the relevant service, timing, eligibility and any stated limitations. Use a mobile-friendly layout and an accessible form; avoid forcing a visitor to navigate the general homepage. Campaign-specific URL parameters or codes can help distinguish visits and enquiries, but offline attribution is incomplete when someone types a different URL or calls directly.

Review USPS eligibility, dimensions, preparation and delivery requirements separately from web design. The page cannot guarantee mail delivery, response volume or the demographics of recipients. Evaluate meaningful enquiries and booked jobs against printing, postage and handling costs rather than treating QR scans alone as success.