Doorway Pages

Doorway pages are pages created primarily to rank for specific, similar searches and funnel visitors toward another destination without providing enough independent value. For example, a cleaning company might publish dozens of nearly identical pages with different town names even though the pages offer no distinct information about those places. Google identifies doorway abuse as a spam practice. Legitimate service-area content can still be helpful when it explains actual coverage, relevant details, and customer questions. The issue is the purpose and usefulness of the pages, not simply whether a location is mentioned. Distinct pages should earn their place through meaningful information.