Customer Interview

A customer interview is a one-on-one conversation designed to understand how a customer makes decisions, experiences a service, or describes a problem. It is one method within broader customer research, which can also include surveys, behavioral data, and support records. A landscaper might interview past clients to learn which project details were hardest to understand before booking. Open-ended questions tend to reveal more than asking only whether people liked the website. Interviews produce qualitative insights, not a statistically representative picture on their own. Ask permission before recording, protect personal details, and look for recurring themes rather than treating one opinion as a universal rule.