Content & Copywriting
Copy Deck
A copy deck is a working document that collects the text intended for a website, landing page, campaign, or set of screens before or during design and development.
A copy deck is a working document that collects the text intended for a website, landing page, campaign, or set of screens before or during design and development. It can organize headlines, service descriptions, button labels, error messages, and notes about where each passage belongs. For a lawn-care site redesign, a copy deck helps the owner and designer review wording without searching through mockups for scattered text. Unlike a content brief, which defines the assignment, the deck contains the actual copy to be used. Versions and approval notes matter because a design can look finished while its wording is still changing. The format may be a document, spreadsheet, or structured content system.
