Conversion Value (Google Ads)

Conversion value in Google Ads is a numeric value associated with an advertising conversion, often expressed as money, to represent the value assigned to a tracked action. A cleaning service might assign a provisional value to qualified estimate requests or import confirmed sale values when appropriate data is available. The number may be estimated or reported, so it should never automatically be treated as collected revenue. This metric helps compare campaigns and value-based bidding strategies, but unreliable inputs can mislead decisions. Conversion value differs from conversion rate, which measures how frequently an action occurs, and from return on ad spend, which relates attributed value to advertising costs.