Conversion Tracking

Conversion tracking records whether visitors complete actions a business considers valuable. These might include submitting a quote form, clicking a phone number, or booking an appointment. Tracking requires a clear definition of each action and a technical setup that records it reliably. In GA4, important recorded interactions can be designated as key events. A click on a phone link is not the same as an answered call, and a form submission is not necessarily a paying customer. Reviewing those distinctions helps avoid inflated success claims. Conversion tracking is most useful when it connects website activity to real business questions.