Content & Copywriting
Content Pruning
Content pruning is an editorial review process that identifies pages or assets that should be retained, improved, merged, archived, or removed.
Content pruning is an editorial review process that identifies pages or assets that should be retained, improved, merged, archived, or removed. A cleaning company might discover old promotional announcements, outdated service information, and evergreen safety guidance during such a review. Those items deserve different decisions. A page with little search traffic may still answer important customer questions or support existing clients, so traffic alone should not determine its fate. Check accuracy, relevance, ownership, incoming links, and suitable replacements before making changes. Content consolidation is one possible action within pruning; pruning describes the broader judgment about what deserves to remain in the site's content collection.
