Content Hierarchy

Content hierarchy is the order and relative emphasis given to information within a page. A homeowner looking for emergency repair help should not have to read a long company history before finding available services and contact details. Clear headings, concise sections, and appropriate visual emphasis make the page easier to scan. Heading levels can also communicate structure to assistive technologies when used correctly. Content hierarchy is not identical to information architecture: the former arranges information within a page, while the latter concerns the broader organization of pages and topics. The best sequence depends on what visitors came to accomplish, not on a universal template used for every service.