Content Governance

Content governance is the set of responsibilities and rules that determine how a business creates, reviews, updates, and retires content. It identifies who can approve changes, who checks facts, what triggers a review, and where source material is kept. For a cleaning company, someone should own updates to service descriptions when offerings or coverage areas change. Without that ownership, even a well-written website can slowly become inaccurate. Governance is broader than an editorial workflow, which describes the steps for producing a specific piece, or a style guide, which sets writing conventions. Small businesses do not need complicated committees; a clear owner and practical review schedule can be enough.